Maximize the Value of Marketing Campaigns
Every customer interaction is an opportunity for both you and your customer to gain greater value. But how do you know what to offer-and when to offer it?
Directive enables you to make the right offer to the right customer at the right time. Using powerful predictive analytics and business rules, Directive optimizes offers or campaigns to help secure
best reactions from a customer.
With this customer-focused approach, Directive clients are typically able to:
- Reduce direct marketing costs by 25 to 40 percent
- Double campaign response rates
- Increase revenues by 20 to 50 percent without increasing budget or adding resources
Make the right offer at the right time
Directive not only helps you find the best offer for each customer, it helps you know when to make the offer. Directive monitors customer behavior for activities that indicate, for example, an unmet product or service need, or a risk of attrition. This enables you to make your cross-sell, up-sell, or retention offer before the customer meets his or her needs elsewhere.
Reach customers through the right channel
Some customers are more likely to respond to an offer made through their preferred channel. A customer that responds positively to an e-mail offer, for example, may be annoyed if that same offer is made over the phone instead. Directive helps you determine the right channel for each customer, increasing the likelihood that customers will respond to your offers.
Optimize your campaigns across channels
Directive enables you to optimize your campaigns across channels by automatically choosing the best delivery channel for each campaign and customer. Revenue and customer satisfaction increase, because customers get compelling offers through the channels they prefer.
Improve marketing productivity
Directive enables business and marketing users to improve their productivity by developing targeted campaigns in just a few hours. Using templates with built-in predictive analytics, marketers easily create and execute effective campaigns.
