Outsourced Solution

Few organizations have the infrastructure and organizational resources required to properly manage a Marketing Data Mart in-house. Specialized knowledge of data hygiene, postal qualification, de-duplication routines and campaign management functions is required to maximize the value of customer information.

Directive delivers a cost-effective solution through sharing critical components for data integration, hygiene and database management in a secure environment. Our hosting center, managed by AT&T Network Services, delivers Tier 1 security and operational management, with redundant links to the power grid and 24/7/365 server monitoring and maintenance support.

Of course, your customer information is kept fully secure, with managed intrusion detection and multiple layers of access control. Each client's customer database is stored on a physically separate device with access limited only to those authorized to work with that particular account.

In today's information management environment outsourcing increasingly makes sense. The benefits of cost sharing and operational expertise combine to deliver savings and faster time to market in the design and implementation of effective marketing programs.