Marketing Data Mart

Directive's Marketing Data Mart provides a rapid deployment framework to enable Customer Relationship Management programs.

The data mart organizes key customer, store and purchase history data to enable Directive's predictive marketing.

Key subject areas in the Marketing Data Mart include:

• Household (B2C) or Enterprise (B2B)
• Person or business contact
• Demographic and geo-demographic enhancement data
• Store or retail point of presence
• Zip to Store association, with distance
• Campaign history and response
• Summarized purchase history
• Recency, frequency and monetary value of purchases in each major product category
• Statistical model scores for look-alike and response models