SPSS is a world-leading provider of predictive analytical software for consumer demographic, transactional and interactive behavioral data. Directive partners with SPSS to develop customized solutions for retail marketers that combine Directive's customer data integration and market segmentation knowledge with SPSS software and technology to empower retail organization's to identify their top prospects.

Directive integrates SPSS' industry-leading Clementine® data mining workbench, PredictiveMarketing® offer optimization software, and Event Builder® program scheduler with Directive's Marketing Data Mart to ensure that consumers receive the right offer, at the right time, through the right channel.

Directive utilizes Pervasive Software for customer data integration and large-scale customer database management.

Through Pervasive's Data Integrator, customer data from a wide range of legacy systems, flat file structures and ODBC-compliant databases can be combined, structured, cleansed and output to our powerful marketing data mart.

Directive partners with ExactTarget to provide e-mail marketing permission management, design and broadcasting services for our clients.

ExactTarget has designed an e-mail solution that maintains just the right balance of ease-of-use and sophistication to help organizations of any size create, deliver and track personalized e-mails to targeted segments. The ExactTarget Core solution is built to scale in features and functionality as the needs of your organization grow.

With the ExactTarget Enterprise Solution, sending communications that maintain brand integrity are personalized at the local level and legally compliant can become a reality for the enterprise.

Data Services Partners

In local markets and around the world, Experían Marketing Solutions delivers insight into the customers and prospects most receptive to your messages: where to find them, how best to reach them, and how they are shaped by their environments.

Experían provides industry-leading global capabilities in Information, Data Integrity, Targeting and Multichannel Communication, maximizing the effectiveness of your customer relationships.

Directive sources consumer lists and enhancement services through Experían's INSOURCE database. This database contains coverage on approximately 215 million consumers in 110 million living units, with more than 1,500 data elements.

I-Behavior is an on-line and off-line catalog consumer database cooperative. I-Behavior combines cutting-edge proprietary technology, statistical and social science and decades of direct response wisdom to help you invest your marketing dollars more efficiently to acquire and keep customers

The ability to predict consumer behavior can be your path to profits. Nothing predicts future behavior as well as past buying behavior. I-Behavior's services are designed to make your customer acquisition efforts more efficient and profitable. Participation in the I-Behavior co-op database can help make you a more effective direct-channel marketer. Using behavioral data to locate your best prospects and better mine the value of your existing customers, we can help you expand your company's strong off-line track record and help build it into a multi-channel success story.